The HSJ reported that PCTs are failing to capitalise on the power of the social media. Networking sites such as Facebook and Twitter are a powerful tool for companies to communicate to their communities. If PCTs do not have a powerful online presence then they are cutting off vital links to reach people. The promotion of healthcare online is recognised as a significant aspect of communication and if the PCTs are unable to engage with people in this manner then they will be throwing away such a ready built audience.
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