As well as following accounts, Instagramers can now follow hashtags.
In the past those wanting to find out about a particular topic would need to regularly remember to search for the topic to find new postings.
Now users can opt to follow hashtags, bringing that content to them, on a more regular basis.
Following a hashtag is just like following a friend:
- Tap any hashtag (example: #chicklit) you see on Instagram.
- Tap Follow.
- Once you follow a hashtag, you'll see its photos and videos appear in your feed.
For authors, this change increases the likelihood that posts and mentions will be seen by potential new customers, as well as by those you already connect with - and with over 800 million monthly users and 50 million daily users, there are a lot of potential customers out there!
Top Tips:
- Don’t try to make everyone like you. Think about your perfect reader and speak to him or her.
- Link to your author website in your bio.
- Engage with other users. As with all social media, you can’t just broadcast–you have to interact. This includes engaging with content posted by others and re-posting content.
- Make those hastags predictable - clever hashtags might be funny or ironic, but no one will get the joke if you they can't find you. Try and include around 5 hashtags in each post, make them short and snappy - #penguin will reach more people than #penguininayellowhat.
- Post regularly, like advertising, Instagram works best when you are able to integrate your brand into potential customers' daily lives.
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