Looking to tap into the growing market for fitness and well-being magazines, Bauer's specialist division have created a bi-monthly publication called 'Outdoor Fitness'. The new title aims to build on the success of the publisher’s 'Trail magazine' and its sister title, 'Trail Running'.
Matt Swaine, editor of Trail and Trail Running, acted as an editorial consultant on the new magazine, alongside Trail art director Mark Tucker.
Jonathan Manning will edit the new magazine. He was previously editor of Bauer’s Country Walking magazine, where deputy editor Nick Hallissey will take his place as acting editor.
Outdoor Fitness will be available for purchase from 6th July, priced at £3.99. It aims to target consumers interested in triathlons, sea kayaking, open-water swims, mountain climbing and similar activities.
The launch is supported by advertisers including Wiggle, Kinetica energy drinks and pharmaceuticals brand Sanofi.
Rob Munro Hall, group managing director of Bauer Media's specialist division, said: "We have built on our expertise gained from Trail and Trail Running, and are perfectly placed to be the first to market with this new magazine, which will serve a growing audience."Outdoor Fitness also provides both lifestyle and specialist advertisers with a unique opportunity to reach highly active and affluent, 25- to 55-year-olds."
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