IPC, the company that produces the weekly magazine Woman, have announced that they are relanuching and revamping the publication because there is a market gap "for a more positive and aspirational weekly magazine for women aged 35-plus".
For the first two weeks of its relaunch, the magazine Woman will be sold at the reduced price of 70p before returning to its usual price of 92p. There will be a number of new sections found in the revamped version of this magazine. These include:
- A new section called 'Have a Good Weekend', which will cover TV, music, films, food, going out and staying in.
- 12 pages of fashion and beauty every week.
- A routine weekly feature called 'Don't Tell Me I Can't', which is a first person account from real-life women.
- 'Bloke at the Back', offering women the chance to spend a few minutes with a gorgeous male celebrity!
The changes have been made following intense market research, led by editor Karen Livermore. Livermore said: "Women tell us they're constantly seeking ideas to keep their world fresh and interesting and the new-look Woman will deliver this every week.
"Real life and celebrities remain key and we're building on this with investment in fashion, beauty and lifestyle coverage, as well as features that make readers' lives better, easier, happier and healthier.
"Other key features in the new-look Woman include 'Supermarket Checkout', an edit of the best value supermarket shopping and treats and 'Be techno smart', which gives the low-down on the technology that matters to readers."
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