Tuesday 24 August 2010

NHS brand undermined by online confusion



The HSJ has reported that the public access to NHS websites and links is both complex and disorientation despite the amount of money that has been invested into these programs.

"as the recent white paper said, the government intends to bring about revolution to give people access to comprehensive, trust-worthy and easy to understand information from a range of sources on conditions, treatments, lifestyle choices and how to look after their own and their family's health."

'Sites maintained by primary care trusts and strategic health authorities received "almost no recognition" from the public.'



http://www.hsj.co.uk/news/policy/nhs-brand-undermined-by-online-confusion/5017887.article

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